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Aveda’s full line of products allows you to re-create your salon experience at home. Made with organic and natural pure flower and plant ingredients, our products are proven to have powerful results, all while protecting and preserving our environment.
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Hairstory is dedicated to helping people rethink everything about hair in a world where the old school rules don’t apply. New Wash cleans and moisturizes without harmful detergents, allowing your stressed-out scalp to return to normal after years of damage from shampoo. Balanced scalps no longer overproduce oil, so your hair can look and behave as beautifully as it was meant to.

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We are the Lash Obsessed.

IN FACT, LASHES ARE THE ENTIRE REASON WE EXIST. Because we think it’s wrong that the big-name beauty brands ignore lash care entirely. Through a decade of living the lash life, we’ve developed a GAME-CHANGING, ULTRA-NOURISHING LASH CARE LINEUP to help you treat your lashes right—every day.

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