Cherie Cozadd

Creator and Owner

Shante MacNeal

Hair Stylist/Artist

Alexis Grimes

Colorist & Lash Artist

Natalie Pantaleo

Hair Stylist/Artist

Chastity Means

Hair Stylist & Hair Extension Artist

Samantha Moore

Hair Stylist/Artist & Colorist


Pricing varies per Stylist and desired goal. Booking personalized sessions will be determined by the length of time required to reach your desired look and are priced by our Stylist’s individual hourly rates. These rates are based on experience, education, skill, and demand.

To schedule, you may contact your desired Stylist via their direct booking line.

  • Chastity Means (269)635-9652. Hair $105/hr; Hair Extensions $150/hr
  • Alexis Grimes (574)607-3909. $105/hr
  • Samantha Moore (269)464-0179. $100/hr


We require a minimum of 48-hour notice to adjust, reschedule, or cancel appointments. Otherwise, you will be responsible for the value of the appointment. See “Policies” for more details.

Pure Rituals is a gratuity-free salon offering all-inclusive, gender-neutral time-based pricing.